Last updated on June 8th, 2024 at 07:55 am
Prime Day is like Black Friday on Amazon, but it happens in June or July instead of November when sales usually drop for retailers. Lots of sellers are giving huge discounts on items, making it a great event for Amazon Prime members.
People spent 6.7% more on Prime Day in 2023 than they did in 2022, or almost $13 billion. This is a great event for shoppers, and it’s also a great chance for Amazon sellers.
Prime Days helps small businesses (SMBs) and other sellers of goods get more customers, make more sales, and get rid of old stock. Now, let’s talk about how to get ready for Amazon Prime Day.
Prime Day Prep Tips For Professional Sellers
Review Last Year’s Sales
For Repeat Sellers
First, look over what you sold on earlier Prime Days. This data can give you a lot of useful information to help you plan for the next event.
Check to see what items sold the most. These have worked well in the past and are likely to bring you people again. If these things aren’t trendy ones like fidget spinners and selfie sticks, you might want to stock up on them and make them stand out in your Prime Day deals.
Read carefully about the sales from last year to see if you can spot any patterns in what customers want. Had better results with some colors, sizes, or types than others? So, make sure that your products and marketing messages are exactly what your customers want by using that knowledge.
Additionally, you should think about how your pricing approach affected your sales. What are your competitors’ current prices? Were there specific rates that led to more sales? That knowledge can help you set reasonable prices for Prime Day 2024.
For First-Time Sellers
You might need to look at the bigger market for ideas if this is your first Prime Day event. Discover studies on your niche that give information on how well your niche did on Prime Day.
During Prime Day 2023, Amazon FBA has a report that lists the Home, Fashion, and Beauty items that sold the most. During the event, a lot of people bought things in these areas, so you might want to focus on them when you’re making your product offerings.
It can also be helpful to look at what your competitors are doing on Prime Day. Take a look at their product offerings and make a note of any sales that worked well for them, like Lightning Deals or discounts that are only available on Prime.
Read what other people have said too. They may be able to tell you about certain features that may have made them decide to buy, which you can then use to promote your goods.
Grab Attention Using Coupons And Lightning Deals
Using coupons is a great way to get people to buy things on Prime Day. A green coupon sticker with the discount amount shows up next to the product in the shopping results after you make a coupon. When you set up your Prime Day code, we suggest using the following criteria:
- Reduce the price by more than 5%.
- You should plan the times so that they fall on Prime Day.
- Assign the viewers to Prime.
- Go to the main page of Seller Central and hover over Advertising. Then click Coupons and then Create a new coupon.
Lighting Deals are another way to get people’s attention. Lightning Deals, which are only available on the Amazon Deals page for a short time, can make products more visible and boost excitement.
Hover over Amazon advertising on the main page of Seller Central, then click Deals and Create a New Deal to get started. Eligible products display automatically.
Optimize Your Product Listings
If you write your Amazon product listing well, you can get more clicks and sales, be found through searches, and meet customer standards. To make your product listings more effective, make sure the titles are clear and detailed and include keywords that people may use to find your products.
As an example, the following could be a good product title for a water bottle made of stainless steel:
- Vacuum-insulated stainless steel water bottle ideal for outdoor sports.
Check out a few of our quick tips for optimizing your listings:
- Increase the budgets for keyword ads that you have to win – Find the amazon keywords that are doing the best and give them bigger funds.
- Higher bids on short-tail terms that get a lot of impressions – Discover keywords that get a lot of views but not many conversions. Then, raise your bids gradually while keeping an eye on performance.
- Check and refresh listings – Employing tools in Amazon Seller Central and Vendor Central, check your ads for correctness and completeness. For example, have you listed high-opportunity keywords in our title? Are your product bullets well-written and descriptive of the product features?
- Fix any listings that aren’t working or are being hidden. Make sure you’re following Amazon’s rules and giving them all the information they need about your listings.
- Include a featured video. Did you know that 96% of customers say videos help them decide what to buy? Adding an interesting product video to your page can make all the difference during a big event like Prime Day.
- A/B testing involves changing one thing about your product listing, like the title text or images, and then checking how that changes measures like impressions and conversions. So you have plenty of time to gradually improve conversion rates before Prime Day, start choosing parts for A/B testing now.
- Increase the SEO value of names and descriptions – Create short, keyword-rich titles, descriptions, and bullet points to help shoppers and make your site more visible in search results. Real shoppers will read your search-engine-optimized content, though, so make sure it’s not too keyword-heavy and easy to read.
- Enhance with visuals and A+ content—Brands can add up to six listing images and one product video to their listings. Brands that use this space well are likely to see a rise in conversions and search awareness. Additionally, use Amazon A+ Content to give more information and comparison charts, which will improve how people see your brand and set it apart from competitors.
Read More» Capturing Customer Attention Through Creative Amazon Product Photography
Get Your Ads Ready For More People To Visit
Your ads may get more clicks than usual during shopping days like Prime Day. This means you may run out of money faster than you planned.
That means your ads will stop until midnight the next day. You can stop this from happening and keep your efforts going by increasing your advertising budget. The rules for budgets make this easy to do before the time.
Schedule-based rules let you change your ads’ budgets before big events like Prime Day or during a custom time frame. The rule will raise the campaign budget by the number you choose, either during the dates you choose or during the event you choose.
- Look at the last 30 days’ most effective keywords and goals that meet business KPIs. During Prime Day and/or a brand’s sale or promotion, raise bids on these items by 10 to 15 percent.
- If you want to track progress, start by increasing branded keywords and goals by 10 to 15 percent.
- When a company doesn’t have any deals, it’s not a good idea to raise bids. Instead, “ride the wave” of high Traffic On Amazon FBA
- Keep an eye on your budget and prices during Prime Day and make changes as needed.
- During Prime Day, write down all the changes you made so you can undo them later.Read More: Convert Clicks to Conversions: How Amazon Creatives Can Double Your Sales
Check Your Inventory Levels
We say it every year and we will say it again: Don’t stock out! If you run out of stock, you miss out on chances to make money. Customers may buy something from a rival if the product you’re selling is out of stock. This means you lose sales and money.
If you often run out of stock, you could lose the “buy” box to competitors who do have goods in stock. This can make your goods much less visible and less likely to sell.
Keeping up with inventory levels and regularly selling things is good for your Amazon SEO. Your product will show up higher in search results if you sell more of it.
This could lead to more sales. For example, if your Prime Day deal does well, it could help your Amazon SERPs results for the rest of the year. But if you run out, you’ll miss out on those possible score gains.
Create A Prime Day Version Of Your Storefront
For Repeat Sellers
Make a Prime Day version of your Amazon storefront with the scheduling tool in the Amazon Stores builder. Send it in for approval at least a week before Prime Day. It’s up to you to decide when the Prime Day version of your content will go live and when it will change to a different form.
You can add a page for the Featured Deals widget to your shop when you get it ready for Prime Day. That’s a great way to get more people to see goods that are on sale, like those with deals and coupons, or Subscribe and Save. Products will only show up as long as the offer lasts because the widget updates itself.
Leave Time For Publishing
To avoid missing out on sales, make sure you give yourself enough time to get your A+ premium content approved. Plan for delays by giving yourself at least a week to get your work reviewed. Allow enough time to make changes and resend for approval if any of your content is rejected.
Activate Amazon Posts and Feature Priority ASINs
Check out Amazon Posts now if you haven’t already. Within the Amazon Marketplace, Amazon Posts lets brands do the same things they do on social media sites like Instagram. It works like a social media feed.
One curated post per brand is allowed, and it can show how your goods work. This helps shoppers remember your goods when they go shopping on Prime Day. To get more people talking about your product(s), we suggest highlighting priority or top-performing ASINs.
Streamline Your Fulfillment Strategy
Amazon has several choices for shipping, such as Seller Fulfilled Prime (SFP) and Fulfillment by Amazon (FBA).
Prime Day is a special event just for Prime members, so Amazon FBA might be the best option because it guarantees fast shipping. This makes your goods more appealing to Prime members who are used to fast shipping during this event.
But SFP might be best for companies that sell expensive items, items that come in different forms, or stock that needs to be prepared or handled in a certain way. Before you can sign up for SFP, though, your business must meet Amazon’s delivery standards.
No matter what your fulfillment plan is, look at past sales data to predict how much of a product people will want. This will help you figure out how much to stock to make sure you have enough for the sale.
Boost Awareness on Social Media and Other Sites
Amazon Prime Day always gets a lot of attention, but you should still tell potential customers about it and the deals you’ll be giving both on and off Amazon. Share the deals you’ll be having on social media and explain why people should take advantage of them on the big day.
Don’t forget that paid ads can help your social posts get more attention. Do not forget to use the growing influencer market while you are at it.
Advertise Beyond The Amazon Store And Earn A Bonus
By using Amazon Attribution tags in your ads and getting the Brand Referral Bonus, you can get extra money in the form of a credit that you can use to pay for future referral fees.
You can’t use the bonus for Amazon ads, but you can for emails, banner and search ads, social media campaigns, and other types of online marketing. By signing up, you can get a bonus equal to 10% of actual sales.
Gear Up for Prime Day Success
As Prime Day 2024 gets closer, now is the time to make your plan even better and get ready for a sales boom.
You can make the most of one of the biggest shopping days of the year by planning, making your content and advertising campaigns better, giving deals that people can’t say no to, and using social media. So, gear up and get ready to make Prime Day 2024 your best yet!
Get a sneak peek at the best deals and steals to expect during Amazon Prime Day 2024, with tips on high-demand products and brands.
Get Ready For Prime Day 2024 with KenjiRoi
