Listing Optimization for Products on Amazon
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Product Photography for Amazon Listings
Nothing affects Amazon conversion rate more than images. Kenji ROI’s product photography packages are designed specifically to maximize conversion rate through the ideal mix of studio, lifestyle with model, and infographic images.
A+ Content Description
If you’re Brand Registered on Amazon, you get access to the advantageous A+ Content Description.
It’s an easy way to boost conversion rates by showing off key product benefits with additional pictures & graphics halfway down the listing. They almost always have a higher conversion rate than regular descriptions, & since only Brand Registered brands can use it, is an easy way to set you apart.
See our popular Amazon A+ Content Tutorial 2020 to learn more.
Backend Search Terms
Often referred to by Amazon Sellers as “backend keywords,” this is a text field of 250 “bytes” (similar to characters) inputted when editing a listing in the Seller Central dashboard. It’s an important place for top performing relevant keywords to show Amazon’s ranking algorithm which keyword searches to show your product.
Subject Matter Fields
The “Subject Matter” fields are 5 fields of 50 characters each for a total of 250 characters, Their original purpose is to give Amazon a bit more context about what your product actually is, but they are powerful keyword fields! Fill them with your top performing search phrases to Amazon SEO optimize your listing. See how we do it in this article on Amazon Subject Matter Keywords.