What Is ACoS Amazon? ACoS Amazon Meaning Amazon Sponsored Products ACoS (“advertising cost of sales”) is an important metric for measuring the effectiveness of your Amazon PPC advertising campaign. Each Sponsored Product campaign’s ACoS can be found by logging into Seller Central and navigating to Campaign Manager. What Does ACoS Mean in Amazon Advertising? Your …
ACoS for Amazon PPC Explained (Easy Ways to Lower It) Read More »
With over 5 million active sellers on Amazon, each seller faces a two-fold challenge. The first is how to stand out and make your listing visible amongst an ocean of different products. The second is, once people have found your listing, convincing them to actually buy. This is where Listing Optimization comes into play. A …
Amazon Listing Optimization: 6 MUST-KNOW Tips for 2021 Read More »
Effective retail storefront design is a crucial part of any brick and mortar business. Having a design that is visually appealing will not only help boost foot traffic, but will also help customers understand and appreciate your brand―both of which will lead to more sales. For e-commerce businesses, your website is essentially the digital equivalent …
With over 112 million Prime members on Amazon, each of whom spend on average $1400 per year, it’s no wonder why you’d want to sell on one of the internet’s most commercially-active websites. And with over 50% of all product searches starting on Amazon, there has never been a better time to delve into the …
For brand owners, selling on Amazon can be like walking in a minefield. On one hand, having access to Amazon’s gargantuan Amazon Prime membership base (who spend on average $1.4k per year!) is, of course, one of the main reasons why anyone would want to sell on Amazon in the first place. On the other …
Amazon Brand Registry: Get Approved in 3 Easy Steps Read More »
Humans are visual creatures. Most of us (65%) are visual learners, processing information based on what we see. This explains why we will, on average, only read 20% of the text on a webpage, but will view EVERY image. These days, everyone is scrolling through their phone at lightspeed and social media has reduced people’s …
Amazon Infographics 101: Boost Conversions Overnight! Read More »
The end of the tax year is approaching of what was for many Amazon sellers, the biggest year yet. But biggest revenue usually also means biggest tax bill… but it doesn’t have to. Not if you take advantage of these 3 tax saving tips for Amazon Sellers. NOTE: These are time sensitive, and must be …
