One of the worst mistakes sellers make is adopting an attitude of “set it and forget it” for product images. It may seem convenient to just upload and not come back. In a marketplace where competition is tight and customer standards are high, your product images are a key factor in turning page visitors into …
Why Is “Set It and Forget It” a Bad Strategy for Amazon Images? Read More »
Let’s say you’re browsing Amazon and come across a short, interesting video of a product in use. It immediately piques your interest. The reason short videos are so powerful! It’s no longer enough for Amazon sellers to have informative product listings and static pictures. Today’s shoppers crave instant, engaging content that helps them make decisions …
How Does Short-Form Video Impact Buyer Behavior on Amazon? Read More »
It is easy to get caught up in the race to the bottom by constantly lowering prices to beat the competition. But is price slashing really the best way to win? Not always. In fact, focusing on value rather than simply undercutting your competitors can be a far more sustainable and profitable strategy. By offering …
How to Win the Amazon Price War by Focusing on Value Read More »
Introduction Are you tired of the sudden drops in sales, listing suspensions, or unfair Amazon policies? Well, you are not alone. Amazon Marketplace is an incredibly complex platform. A simple misstep can cause devastating losses. In the worst cases, your account can even get banned. Amazon’s listing rules and SEO algorithms don’t play nice with …
Common Errors Amazon Sellers Encounter in Product Listings and Strategies for Prevention Read More »
Real People, Real Products: Lifestyle Photography with Models A consumer’s buying decision is based on the quality of your Amazon product photography. You have a few seconds to convert a customer in a market with dozens or even hundreds of sellers of the same products. A small change in the context or image quality may …
Real People, Real Products: Lifestyle Photography with Models Read More »
An update has been made to the Amazon Brand Story feature, which now lets you choose from more modules and make changes in more ways. You can even scroll through the material, which makes shopping even easier. While showing a lot of your products on the carousel, you can talk about your brand’s story and …
Last Xmas, a few of our clients sold enough product on Amazon to buy a luxury home. In the month of November alone. I don’t need to remind you how much money is made during holiday season. But I DO need to remind you to start marketing for Q4 NOW while everyone has their shorts & t-shirt on. Or …
Online purchases have become an integral life of our everyday lives, and Amazon is the biggest platform that helps to realize that. Millions of people visit Amazon every day, so sellers aim to bring their products to the top of Amazon search rank listings so that more visitors would notice them. To convert such expectations …
Amazon SEO: How to Rank Higher for Amazon Searches Read More »
Today there are dozens of Amazon PPC management softwares on the market ranging in price from $20 – $5000+ per month. Some require work, some promise “hands-off AI automation,” but none of them are perfect. But one question Amazon sellers should ask is “do I need Amazon Ads software at all?” Long story short, there’s …
Run Profitable Amazon PPC Without Expensive Software Read More »
When looking to start anything, you might be faced with challenges you have never experienced before. The same can be said about selling on Amazon. Amazon is considered by many to be among the best and most rapidly growing platforms for buying and selling, so when leveraged properly, you can see your monthly income increase …
Selling on Amazon Like a Boss in 2023: 7 Books For Beginners Read More »
