What is Amazon PPC? Amazon PPC refers to pay-per-click advertising on the Amazon platform. It allows Amazon Sellers to run ads for their products directly on Amazon search results & competitor listing pages to drive customers to their product pages. For the average Amazon seller without brand registry, there are 3 different types of ads: …
Authors Note: I’ve done this presentation at numerous Amazon FBA conferences and online summits and its by far the best received and has landed me some big deals with 8 figure brands. I’m excited to share it with you 🙂– Danny Carlson, CEO, Kenji ROI Looking for Amazon listings that convert? Check our pricing for …
Triple Optimized Amazon Listing: The 3 Keys to Listing Optimization on Amazon Read More »
According to 2019 data, more than 54% of searches for products online start on Amazon. That’s a big deal considering Google gets WAY more searches every day. So what’s the secret to optimizing Amazon product pages to show up at the top of page one search results? This guide will walk you step by step …
Advanced Amazon Keyword Research Tutorial [2021 UPDATED] Read More »
Coming up with a good idea, sourcing the product and delivering it to Amazon is a difficult task in and of itself. Successfully ranking for keyword phrases on page one of Amazon is even harder. These days, it’s not enough to throw up Amazon product listings with mediocre images and descriptions. Ranking for page one …
Online shoppers take only a split second to decide if they want to take a closer look at your product. Your main image is usually the deciding factor in whether they click on or move past your product. This critical decision moment is one that deserves careful consideration. Split testing Split testing your main image …
It all starts off with setting up a product in the Amazon Seller Central. First, you have to go through a bunch of steps to find the right category, subcategory, sub-sub category, etc. After that you need to fill in vital info, variations, offer information, compliance, images, description, keywords, and more. It’s a fair bit …
When Amazon customers are shopping for new products, they take multiple factors into account when making their decisions. The listing and details on a product are important, as is the price. But arguably the most important factor of all, especially after the customer has narrowed his or her search down to a few options, is …
Understanding Why an Automated Email Campaign Works in Attaining Product Reviews Read More »
A lot of Amazon sellers actively try to beat their competition, but not many sellers have a clear answer to the question: why would someone choose my product over the competition. The name of the game on Amazon right now is ​Differentiation because differentiation sets you up for long term ​success​ and ​security​ selling in …
9 Ways to Stand Out From Your Competition With Product Differentiation Read More »
What’s the difference between an Amazon listing that bombs and an Amazon listing that soars? ‘Why, having a great product,’ you may say. Bzzzt – try again. ‘People are very visual so its only the photos that matter.’ Cute. But no. The reality is that making your own cash-cow listing takes a mixture of both …
UPDATE:Â Viral Launch product photography has shut down permanently. They are only focused on launch & software now. So while they have exited the Amazon product photography game, Viral Launch still has product research software, so the question becomes… Jungle Scout vs Viral Launch Both of these Amazon product research softwares have been well established for …
