Last updated on August 28th, 2024 at 08:13 am
To make money selling things on Amazon FBA, you need to learn how to get reviews. This is a strong link: the more good reviews you have on Amazon, the more sales you get.
This also shows that different people like your page. Through this post, we will cover all the details you require to get reviews on Amazon. Now let’s get started.
Why Are Amazon Reviews Important?
Customers’ reviews on Amazon are very important for making sales. The Buy Box performance of your items is affected by them, and this has a big impact on how noticeable your listings are. Simply put, you sell more on Amazon FBA if you have more reviews.
According to studies, 72% of shoppers are more likely to buy a product if it has good reviews, and 98% of users read reviews online before they buy something. It’s because positive reviews make things simpler and boost trust, which makes buyers feel more confident that they’ll get what they paid for.
Additionally, reviews give customers a second opinion on a product and let them know what to expect from it. Readers usually read reviews to learn more about an item, like whether it’s comfortable, useful, and well-made. They can buy something better with that knowledge.
Read More: Boost Your Amazon Ranking with 5 Insane Seller Hacks
Amazon’s Policy on Asking for Reviews
There are many rules and laws you need to follow if you want to keep your Amazon product listings from being either temporarily or forever taken down.
Lastly, Amazon FBA would rather all customer reviews happen naturally, and their rules say that you shouldn’t offer a reward to the buyer to get them to leave a review. In particular, Amazon wants you to not:
- Amazon lets you write reviews for yourself or other people. To get reviews written for you, you can also ask family, friends, or coworkers.
- Whether it’s good or bad, you should write a fake report.
- In exchange for reviews, give people exclusive deals or free stuff.
- Customers who had a good experience should be the only ones you ask for reviews.
- You can ask a customer or reviewer to change or remove their review.
- Give a seller negative or offensive comments or spill private information about an order.
Amazon will send you an email warning about review schemes if you break any of these rules. The company will make your punishment worse if you keep breaking Amazon’s review rules.
You can greatly increase your credibility and sales by getting reviews for your Amazon goods. Hitting up your family and friends on Facebook is a good way to do this. This article tells you how to do it in great depth and gives you some nice message examples.
Start by making a list of friends and family who use Amazon and with whom you have talked before. When you ask for help, people you know personally are more likely to say yes. Always be polite, personal, and clear in your message. Tell them how their review will help your business and why it’s important.
Examples of Messages (Close Friend)
I hope you’re doing well! I recently launched a new product on Amazon, and I’m working on gathering some honest reviews.
Since you’ve always been supportive, I’d love to get your feedback. Would you mind leaving a review if you have a few minutes? Here’s the link: [Amazon Product Link]. Thank you so much for your support!
Family Member
I hope you’re well. I’ve started selling [Product Name] on Amazon and am trying to collect some genuine reviews to help boost its visibility. Could you take a moment to leave a review? It would mean a lot to me. Here’s the link: [Amazon Product Link]. Thanks for always being there for me!
Read More: How To Grow Your Amazon FBA Brand With The Selling Partner Appstore
Utilize the Amazon Vine Program
There has been a safe way to get reviews on Amazon FBA for a long time through the Amazon Vine program. One must first sign up for Brand Registry before they can join the program. For sellers to use this program, they have to give sample items to Amazon reviews or Vine Voices.
There’s no guarantee that a person will give you good feedback, but they will review your product for free and keep the review.
Your new Amazon item usually doesn’t need more than 5 reviews to get going. It’s great that the vine scheme lets sellers get real, honest feedback on their items. In just a few days, you can get a good customer report and an honest review at the same time.
This scheme does not give sellers the Verified Purchase badge for their reviews. What they will get instead is a Vine Voice mark. As an example, the Amazon Early Reviewer Program used to offer up to five reviews for $60. There was a project that ended in April 2021.
Follow these steps to join Amazon Vine:
- Hire a professional to help you sell.
- Have at least 30 reviews
- Be signed up with a brand
- You can sell on FBA if you have stock.
Ask Amazon Seller Central For Reviews
Making a review request in your Seller Central account is another good way to get reviews on Amazon right now. You will need to do the following to
- In your Central account, go to “Manage Orders” and choose an order that you’d like somebody to look over.
- The order detail page can be reached by clicking on the order.
- Click the “Ask for a Review” button after that.
- Pick “yes” from that list. feedback request and a product review request to the customer automatically after you finish these steps. The message will be translated into the language of the buyer.
As a reminder, you can ask for reviews by hand between 5 and 30 days after the order has been shipped. But you or the seller can’t change the message or even reply to these messages.
Ask Friends for Reviews
Friends who have tried or used your goods can also write reviews for you. Probably the best way to build your review portfolio and get early reviews is to do it this way. If you are new to selling on Amazon and have only made a few sales so far, this way will help you the most.
Even so, you should be extra careful because Amazon can easily see how you’re connected to friends on Google, Facebook, or other social networks.
Fill In Product Inserts
You can also put in messages asking people who buy your goods to leave reviews. Potential customers are reminded to leave a review by a simple product note.
Send more emails to follow up Requesting Feedback After an Amazon Purchase: Amazon sends a standard email asking for feedback after a purchase.
To get more confirmed reviews, you can also send personalized review requests. If possible, send the email soon after the customer receives the product, while they are still thinking about how beautiful it is.
Provide Excellent Customer Support
It’s possible to turn a one-time buyer into a loyal one by providing excellent customer service. Every time a buyer asks a question about how your product works or checks on the status of their order, you have a chance to improve how they see your brand.
Then, it will be easy for them to leave reviews and get in touch with you if there are any problems with the product they bought. When a customer returns an item, you should still get in touch with them so that they can review it, especially if they sent it back because of a problem with the quality of the item.
Buyers want customer service that responds quickly, in addition to getting their goods delivered and having any problems they have fixed. In order to react quickly, make sure you do so.
Read More: What are the Key Steps to Starting a Successful Amazon Business
Use Social Media To Ask For Reviews
Requesting reviews from social media sites is another good way to get Amazon customers to write reviews. Like, there are a lot of review groups on Facebook where you can give away or sell things for cheap and then ask for reviews. On Instagram or any other site you choose, you could also do this.
Giveaways And Going To Trade Shows
An additional great way to get good reviews is to go to trade shows or expos. If someone wants to buy your things, you can test them and rate them here. You can definitely ask people you don’t know for reviews. They can be reviewers, testers, and influencers to promote.
Support A Local Charity Or Community Group
You can also get reviews by finding groups, like community groups or charities, that need your goods and are willing to talk about their experiences.
For instance, sports teams might need gear that fits with what you sell. You can give them some items and let them know that they are not from Amazon. It would be great if they left reviews. You can also ask them to buy more things from your Amazon FBA page if you need to.
What You Should and Should Not Do in Amazon Reviews
Dos:
- To run a successful e-commerce business, you should put customer satisfaction first. They will definitely write good reviews about the product if they are happy with it. That’s it. Run your business so that your clients are pleased.
- Discuss your product well if you want a good review. Most people who write bad reviews say that the product wasn’t what they thought it would be. So, if you don’t want to get bad reviews, make sure your descriptions are correct and complete.
- People are told to look for reviews on Amazon. Nevertheless, you should know that there is a right way to do this. Email: “Your feedback is helpful to both potential buyers and us.” It always helps us make our products and services better.
- You should fix the problem with your things if people keep complaining about it. Pay attention to what your customers say and fix any problems that keep coming up.
- If you want to stay out of trouble with the law, you should always see if Amazon’s rules have changed. To learn more, you can go to a page that has a full list of their Selling Policies and Seller Code of Conduct.
Don’ts
- There are services that say they can get reviews for you these days. It turns out that Amazon gets rid of all reviews, real or fake, when they find out that people have bought them. On top of that, you can’t write bad reviews of your own products or on the pages of Amazon rivals.
- It is against the rules to pay people to write reviews on Amazon, even if the reviews are real. Use of a service that gives away free or cheap items in exchange for reviews is also against the rules.
- You can’t ask a customer to change an Amazon review anymore. People who have given you bad reviews can still be made happy. The review should be changed or taken down as they see fit.
- You can only ask the customer for a review in an email or during the checkout process. You cannot ask for a certain grade.
