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Amazon Split Testing BEFORE Your Product Launch with Anthony Cofrancesco, Pickfu

Amazon Split Testing BEFORE Your Product Launch with Anthony Cofrancesco, Pickfu

Last updated on August 12th, 2021 at 03:53 pm

Most Amazon Sellers know that split testing your main image can increase click through & conversion rates by crucial percentage points.

But not many are using Amazon split testing before their product even launches!

Anthony Cofrancesco is the mastermind behind the test before you launch method, and uses Pickfu’s software to help.

This method give sellers valuable insight into what images or packaging will perform the best, before they even hit the shelves.

Can you say killer product launch?

Check out Anthony Cofrancesco’s exact AMZ split testing methods in this episode of the Actualize Freedom Podcast.

Anthony Confrancesco, Pickfu

Anthony Cofrancesco, Pickfu

Anthony is an expert in business development and client relations and has spoken on numerous occasions within the Amazon community including Global Sources, StartUp Bros and ASD. Prior to working at Amazon, Anthony has worked in corporate finance and business strategy at companies including Verizon, ThePointsGuy.com and Savanti Travel. Despite his young age of 25, Anthony is an avid traveler who stays up to 100 nights per year in hotels and has visited 37 countries.