Introduction
Amazon presents a vast marketplace for businesses to showcase their products and reach a global audience. In today’s digital age, product videos are essential for brands to create an immersive shopping experience. With the appropriate planning, equipment, and creative approach, your product videos can grab customers’ attention and set your brand apart. In this blog post, we’ll dive into the secrets of Amazon product videography and share expert tips to help you create compelling product videos that elevate your brand and boost sales.
Before diving into the secrets of Amazon product videography, we will look at some of the basic principles in this blog. Best Amazon video production heavily relies on these general principles.
Amazon Videography – General Principles 2
Avoid Time-Sensitive and Discount-Oriented Language 2
Nothing Such as a Budget Restriction 3
Audio Matters As Much As Video 4
Amazon Videography – General Principles
Concise
Retaining audience attention is the toughest challenge in this fast-paced digital age. People no longer have an appetite for long-winded explanations and background stories—it has to be a quick win!
To make sure your Amazon video product stands out from the rest, ensure its length is at most 1 minute; up to 2 minutes could work if you’re able to keep viewer interest alive during this time frame.
Clear Communication
Video production may be an art form, but this isn’t the opportunity to demonstrate your avant-garde ideas. Instead, stay focused on creating a concise and compelling presentation that effectively communicates key information and helps drive sales.
Appropriate Music
Make sure you select the right music to accompany your product video. Choosing an appropriate soundtrack can greatly enhance viewers’ experiences and ensure that it doesn’t distract from or overpower the narration. Remember, only use royalty-free tracks with high audio quality for maximum impact!
Avoid Time-Sensitive and Discount-Oriented Language
Amazon policies strictly forbid certain types of content, so be sure your video focuses on the product and how it can add value to customers. Showcase its features, outline the problem-solving power behind it, and explain why this is a top choice for them!
Engaging, But Professional
You want to showcase your product in the best possible light, but you should also keep your audience engaged with a playful and memorable theme. The last thing you want is to come across as an amateur, but that doesn’t mean you can’t inject some fun and personality into your videos. After all, Amazon shoppers are looking for products that stand out from the crowd.
Insider Tips & Tricks
You do not need to be an expert in videography to create high-quality product videos. While having the best equipment, personnel, and experience can certainly help, there are insider tips and tricks that can help you create compelling videos, even if you’re a beginner. With the right approach and some creativity, you can create Amazon product videos that grab your audience’s attention and showcase your product’s best features.
Nothing Such as a Budget Restriction
There is nothing such as a budget restriction. Even if you do not have any budget, you can create a video by adding animations to your images. A slideshow of product images with some animations and text can add value to your product listing for no additional cost. While professional videography services can certainly help you create a polished and high-quality video, it’s still possible to create a low-budget video that requires no additional video shooting or props. You can even buy props for less than 10$ to shoot a video yourself. Although, it will not be as appealing as professional videos.
Background Selection
Choosing the right background for your product video is crucial to its success. If you’re featuring a model in your video, you may need a different setting for showcasing your product. When in doubt, a white background is a safe choice that puts the focus on your model and product. With a white background, you can ensure that your product takes center stage and that all attention is on its features and benefits. An outdoor shoot may be necessary for some products. In these cases, careful planning and execution are required. Choose the perfect location and capture your product in its natural environment. Prepare for emergencies and explore the location days before shooting.
3-Step Process
The 3-step process is a proven technique used in many advertisements. Here is what you need to do:
- Highlight a painful problem of your target audience.
- Show how annoying it is to be unable to solve that problem.
- Present your product as the solution. Show how it is making a difference.
Studying your target demographic is necessary for this process.
Audio Matters As Much As Video
Adding audio to your product video can make it more engaging and memorable. It is essential to choose the right music to ensure your video stands out for the right reasons. Playful and happy music can be a great choice, but be careful not to choose something that’s too noisy or distracting. See some Amazon product video examples before using music in your video.
Less is More
When creating product videos for Amazon, it’s important to remember that less is often more. Backgrounds, props, and models add visual interest to your video but can also distract your viewers. Avoid cluttering your video with unnecessary objects or distracting elements. Keep the focus on your product and its unique features and benefits.
Take a Look At How We Create High-Quality Videos & Images: Amazon Videography From Planning to Filming
Rejection of Videos
Amazon video rejections are not uncommon. As a seller, you should be prepared for rejections when uploading videos. Follow the style guide to minimize rejections. Even the best amazon product videos get rejected if they are not in line with the regulations.
When you submit a video, it’s important to remember that Amazon reviews every product video for compliance with their Content Policy. This approval process could take up to a week or more, and if there is an issue, refer to the restrictions in this article!
Conclusion
Creating an appealing product video is not always complex or expensive. By following our tips and tricks, you can create a high-quality video that showcases your product in the best possible light while keeping your audience engaged. Whether you’re a beginner or an experienced videographer, it’s important to remember that the key to a successful product video is to keep the focus on your product. It will help create a video that drives sales and builds a positive brand image. Explore different concepts, and do not limit yourself to specific ideas. No matter what, you can always create a video.
