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Amazon Cost-Per-Click Handbook: Everything You Need To Know

The digital revolution has given rise to an advertising arms race, and Amazon is leading the charge. With tools like cost-effective advertising services designed for maximum brand awareness, sellers compete ruthlessly to get their offerings seen by as many customers as possible, allocating increasingly large budgets towards powerful PPC campaigns. Our world would be unimaginable without this industry titan’s influence!

Amazon’s Cost Per Click (CPC) is an important tool for marketers and businesses looking to grow their business on Amazon. It is a great way to advertise your products and services on Amazon, and it helps you reach more potential customers. It can be a great way to increase sales and revenue for your business. 


In this guide, we will discuss what Amazon CPC is and how it works, the benefits of using Amazon CPC, and the different strategies and tactics you can use to maximize your Amazon CPC campaigns.

What are Amazon ads?

Amazon advertising, more commonly referred to as Amazon PPC or Sponsored Ads, is an effective way for businesses to seamlessly get their message out and engage new customers. Leveraging the power of pay-per-click technology, only those who click on your ads will be charged, giving companies a chance to boost brand image and increase revenue with high ROI rates all in one go!

Amazon offers three types of PPC ads to sellers.

Amazon Sponsored Product Ads:

Amazon Sponsored Product ads are driving the way retailers market products. With their easy-to-navigate setup and ability to promote individual items, these powerful advertisements appear on Amazon’s product detail pages and within search results, reaching a wide audience of shoppers. 

Amazon Brand Registry Ads:

Amazon Brand Registry sellers can promote multiple products simultaneously with dynamic brand ad strategies. These ads feature the company’s logo and tagline in addition to driving visibility, presence, and awareness of the brand. They even allow you to redirect customers directly to your Amazon storefront or specific product listing when clicked.

Utilize sponsored display ads to improve your brand’s visibility and capture the attention of shoppers who are interested in products similar to yours. The guide provides a comprehensive approach to how this retargeting tool can benefit you online and off Amazon, helping increase sales potential that could otherwise go untapped.

What are the Amazon advertising costs in 2022? 

Amazon advertising is an invaluable part of selling on the platform. To set a smart budget for your ads, you must first understand how much they cost, which is determined by several factors such as ad type, CPC (cost per click), bidding approach, keywords bid on, and competition. Knowing these details can help you devise a well-informed Amazon advertising strategy to maximize success!

Amazon advertising works on a pay-per-click (PPC) model, which can incur different costs depending on the individual factors related to your ad. The average cost per click is $0.81. However, this may vary based on other influencing elements of the campaign.

What is cost-per-click(CPC)?

CPC is a key metric for marketers to consider when planning digital campaigns, as it determines the cost of ads based on the number of clicks. Finding a balance between low CPC and high-quality clicks is essential to drive customer satisfaction while keeping costs down. It is important to understand CPC in order to optimize Sponsored Products campaigns and get the most out of all types of ads.

What is the relationship between CPC, CTR, and CPM?

Brands should consider using metrics such as CPM, CPC, CTR, CVR, AOV, and ROAS to measure the performance of their ad campaigns. These metrics provide insight into customer engagement, targeted analysis of the target audience, and reach, allowing for a greater understanding of the success of ad campaigns. By further analyzing the data collected from these metrics, brands can gain valuable insights into the preferences and behaviors of their target audience, allowing for further optimization of their ad campaigns to maximize their ROI.

How Do You Set An Effective Budget For Your Campaign?


Creating an effective budget for an Amazon CPC campaign involves researching relevant keywords to assess their level of competition and potential search volume, testing different bid amounts to determine which ones yield the best results, and ultimately setting the bid amount and daily spend limit to ensure both CPC costs and ROI remain within acceptable limits.


Calculating the cost per click?


When setting a Cost Per Click (CPC) for a brand, advertisers must consider the competition within their market and the cost of ad placement. To maximize visibility, brands must bid on popular web pages, keywords, and advertisements. However, this can be costly. To remain competitive, brands must stay up-to-date on market standings while considering their budget to reach their desired audience.

Calculating the average cost per click

Knowing the average cost per click is an important part of running a successful advertising campaign. Costs vary depending on where the ad is placed, such as search engine results or brand websites, but understanding CPC data can help marketers allocate their budget and maximize their return on investment. On Amazon, CPCs can range from $0.02 to $3.00, depending on the product category, marketplace, or ad type.

Calculating the maximum cost per click

Brands must strategically plan their bids on ad placement and keywords to ensure they get the most out of their online marketing campaigns. With a maximum cost per click, brands can rest assured that what they pay will typically be lower than anticipated due to related brand quality scores in search engine results from pages.

Calculating the manual cost-per-click bidding

Once a maximum cost per click has been set, brands must decide how to allocate this budget. Manual bidding allows them the flexibility to set their amazing prices. At the same time, enhanced bid strategies are available for those who prefer an automated approach.

Calculating enhanced cost-per-click bidding?

Break away from manual bidding and tap into the power of automated bids with enhanced cost per click (ECPC) to reach your budget goals! ECPC is offered by Google AdWords and Microsoft Bing, allowing brands to set their desired spending before adjusting their bid rates accordingly. In addition, take advantage of Sponsored Display for an optimized conversion approach through intelligent automation.

What Impact Does Amazon’s CPC Have on Your Advertising Campaign? 

Setting a budget for your ad campaign is essential for its success. The cost per click should be determined based on various factors such as keyword competition, available impressions, and the overall budget. This ensures that the campaign is able to compete with other advertisers while avoiding overspending.


Advantages and disadvantages of pay-per-click (PPC) advertising

PPC advertising can be invaluable for businesses looking to build brand awareness, increase website traffic, and generate more leads and sales. When combined with other marketing methods, such as SEO and content marketing, PPC campaigns can help you achieve visibility on search engine results pages (SERPs), reach a larger audience, and increase your ROI. 

Additionally, PPC campaigns can be further optimized by leveraging remarketing, dynamic keyword insertion, and ad scheduling features. By taking advantage of these features, you can ensure that your ads are displayed to the right people at the right time to maximize conversions.

How do lower my CPC?

All brands should strive to excel in Cost Per Click (CPC) optimization. Doing so ensures they receive maximum value at a minimal price, delivering greater profits with each campaign without sacrificing budget limitations. In addition, CPC is key for ensuring their ads remain sustainable and profitable; this cost must remain proportionate to brand income if businesses truly want to reach success.

Understand the difference between PPC and CPC.

Brands use PPC (Pay-Per-Click) to improve their visibility, allowing them to reach and interact with potential customers. The success of these campaigns is measured by CPC (Cost Per Click), indicating how effective the ad was in achieving its marketing goals.

Benefits of Amazon CPC:

There are many benefits to using Amazon Cost Per Click (CPC). Let’s look at some of the essential advantages:

  1. Reach More Potential Customers: Amazon CPC allows you to bid on specific keywords and phrases related to your products and services. Then, when someone searches for those keywords, your ad will appear in the search results. This helps you reach more potential customers and increase the visibility of your products and services on Amazon. 
  2. Increase Sales and Revenue: Amazon CPC may be a terrific way to grow sales and revenue for your company if you have the right plan and strategies in place. Furthermore, it can assist you in reaching out to more potential customers and increasing the visibility of your items and services on Amazon.
  3. Cost-Effective Advertising: Amazon CPC works on a pay-per-click basis, which means that you will only pay for the clicks you receive on your ads. This is a terrific way to market your products and services on Amazon because you only pay when someone clicks on your ad.

Amazon’s Average Daily Conversions


Amazon Ads typically generate an average of 36.67 conversions per day. A conversion is when someone clicks an ad and then purchases the product, and it should be distinct from the number of units sold. For example, one conversion may result in 10 units sold if the customer buys 10 units, or two conversions could result in 10 units sold if two customers each buy 5 units.

Amazon’s Average Daily Spend (Cost)


The average daily spend for Amazon PPC can vary depending on your goals and budget. However, the average seller spends about $268.21 daily on their campaigns. To determine an appropriate budget for your Amazon PPC campaigns, consider the following factors: 

  • Your goals – What are you trying to achieve? Do you want to increase sales or impressions? 
  • Your budget – How much money are you willing to put into Amazon PPC?
  • Your target audience – Who is your primary customer base? 
  • Your product category – What type of products do you sell? 
  • Your competition – How competitive is your market? 
  • Your timeline – How quickly do you need results? By considering all the above factors and setting a realistic budget based on them, you can determine an appropriate daily spend for Amazon PPC to help you reach your goals.

Understanding Amazon CPC Bidding Strategies 


When it comes to Amazon CPC, there are several different bidding strategies you can use. 

Let’s examine some of the most widely used tactics: 


  1. Manual Bidding: Manual bidding is the most basic bidding strategy. With manual bidding, you set the bid amount manually for each keyword or phrase. This is a terrific choice for folks who want greater control over your campaign and are comfortable setting bids manually.
  2. Automatic Bidding: Automatic bidding is a great option for those who want to save time and effort. With automatic bidding, you set a target bid amount. Then, the Amazon CPC system will adjust the bids to ensure you pay the lowest amount possible for each click. 
  3. Bid Adjustment Strategies: Bid adjustment strategies involve changing bids based on certain criteria. For example, you should increase your requests for certain keywords or reduce your bids for others. This can greatly maximize your budget and get the most out of your Amazon CPC campaigns.

Amazon CPC Bid Adjustment Strategies

You can use several bid adjustment strategies to maximize your Amazon CPC campaigns. 

Consider some of the most popular approaches:

  1. Keyword Targeting: You can increase bids for certain keywords related to your products and services. This can help you reach more potential customers and increase the visibility of your products and services on Amazon.
  2. Location Targeting: You can also use location targeting to adjust your bids based on the customer’s location. For example, you should increase customer bids in a specific city or country.
  3. Device Targeting: Device targeting allows you to adjust your bids based on the type of device the customer is using to search for your products and services. For example, increase your bids for customers who are using a mobile device.

Best Practices for Amazon CPC


You should follow several best practices to maximize your Amazon CPC campaigns and get the most out of your budget. 

Here are some of the most effective best practices:

  1. 1. Monitor Your Campaigns: It’s important to monitor your campaigns to ensure that you get the most out of your budget. You can use the Amazon CPC dashboard to track your campaigns and make necessary adjustments.


  1. Set Relevant Keywords: You should set relevant keywords for your campaigns. This will help you reach more potential customers and increase the visibility of your products and services on Amazon.


  1. Optimize Your Bids: You should also make sure that you are optimizing your bids based on your budget, the performance of your campaigns, and the competition for specific keywords. This will help you maximize your budget and get the most out of your Amazon CPC campaigns.


Cost per click (CPC) is essential when running any successful advertising campaign on Amazon—particularly when it comes down to maximizing return on investment (ROI). Understanding what exactly this metric entails, along with being able to draw insights from monitoring various performance metrics such as impression share, average position, click-through rate (CTR), cost per click (CPC), total advertising costs (TAC), and return on investment (ROI),  makes all the difference between having successful vs. mediocre campaigns! 

Maintaining awareness of the most recent developments in your target market and ensuring that your ad placements are appropriate for your target demographic will help you further optimize Amazon CPC advertising.

Additionally, you should track the performance of different keywords and adjust your bids accordingly. You can also use reporting tools to determine which ad copy and images perform best. 

With these tips in mind, you can set yourself up for success when running an Amazon CPC campaign. Lastly, it’s important to remember that Amazon’s cost per click is only one part of a successful Amazon advertising campaign. 

In this guide, we discussed what Amazon CPC is and how it works, the benefits of using Amazon CPC, and the different strategies and tactics you can use to maximize your Amazon CPC campaigns.

Boost your Amazon sales with expert PPC management from KenjiROI! Our specialists create targeted campaigns that drive sales and optimize your advertising budget. Contact us today to take your Amazon business to the next level!