People who buy and sell on Amazon love coupons because they are easy to spot with their green badges. Customers can easily add them to their cart, and they are easy to handle no matter where you sell.
When you use coupons, your website’s search and topic pages will show your products more often, and your listing images will get more visitors. These things work to increase on-page conversion, which means that goods sell even more.
You need to know a few other things first, though, before any of that can happen. How to use Amazon coupons, important budget tips, and what Amazon needs to do to accept them will all be covered in this article. Starting now!
Amazon Coupons
People like to save money, and an Amazon coupon can help your item stand out from the rest. You must be a Professional Amazon FBA seller with at least 3.5 seller feedback ratings if you want to give coupons for your goods.
Another thing to think about is your average review rate. If there are no reviews, the object can be considered without an average rating. If the item has reviews already, it needs to meet these requirements:
- There must be at least 2.5 stars on Amazon for a product with 1 to 4 reviews.
- You need at least three stars to rate a product five or more times.
- There are three ways to fulfill an order: by merchant, by Amazon, or by the seller.
One important thing to know is that you can’t offer Amazon coupons in exchange for customer reviews. When people review products they bought with coupons, they might not always get an Amazon Verified Purchase badge. You can find out more about what it takes to be eligible and how to offer Amazon Coupons here.
- New information for 2024: Amazon coupons must have a discount rate between 5% off and 50% off. Your product must have sold before and have a special price that is less than the “was” price or the most recent low price. You can also choose who sees your offer so that you can better target buyers.
Examples include:
- For example, a seller offering organic skincare products might create a $5 off coupon for a moisturizer that is priced at $25. When customers visit the product page, they’ll see a bright orange coupon box that highlights the savings opportunity. Customers can “clip” the coupon and apply it at checkout, making the offer more enticing and visible. This not only drives immediate sales but also helps improve the product’s ranking as more buyers take advantage of the discount.
- Another common scenario involves percentage-based discounts. A seller promoting kitchen appliances may offer a 20% off coupon for a popular blender. Originally priced at $100, the blender would now cost $80 for customers who apply the coupon. Amazon prominently displays these coupons on the product listing, making them easy to spot. Sellers can even target coupons toward specific customer segments, such as Prime members, to increase conversion rates.
How to Create an Amazon Coupon
- After logging in to Seller Central, go to Advertising > Coupons. You’ll be taken to the Coupons homepage, where you can see all the coupons you have active at the moment or have used in the past.
- Amazon deals can be generated one at a time or in large groups. If you only have a few ASINs, it’s best to do it individually. If you have more than five, you should usually do it in bulk.
After that, you will be asked to do the following: - Set the type of coupon: standard (percentage off), Subscribe & Save, or reorder (for people who have bought your goods before but not recently).
- Choose who will receive the gift. This includes Prime members, repeat customers, brand fans, and more.
- Pick items that are part of the deal. You can include up to 200 ASINs in your Amazon offer.
After you’ve filled out all the necessary fields, you can send in the ticket. Then Amazon will either accept it or not. The coupon will show up in search results, on the Coupons home page, on product detail pages, on the All-Offers Display page, and in customers’ shopping carts if it is accepted.
Prime Exclusive Discounts
Prime Exclusive Discounts is a type of advertising that can only be used for items that can be shipped for free with Prime in every region of a store. There is only a deal that can be given for brand-new items. The product must have an average review of at least three stars, or none at all.
The price that non-members can’t get is less than 10% of your savings. This could be Your Price or the Sale Price, whichever is less. You can set the discount as either a percentage or an amount off, and you can also set a minimum price floor for each reduced item.
The item offer will show a discounted price with the normal price crossed out if your discount is accepted. It also shows a savings summary on the product detail page and in search results to let people who might buy know about the price they can get as a Prime member.
On Prime Day, products that are on sale through Prime Exclusive Discounts will also have a special sticker that says, “Prime Day Deals.”
Point to be remembered:
- You can’t get Prime Exclusive discounts on specific products. You have to follow Amazon’s rules about customer reviews and prices for any product you offer at a discount. If the item you want to discount doesn’t meet the requirements, the discount won’t show up.
How to Make Prime Discounts Exclusive
From Seller Central’s Advertising tab, choose Prime Exclusive Discounts.
- You can name your deal after clicking “Create Discount.” Pick the month and year to begin with. The date fields will not be available if you are making a Prime Day deal. Discounts for Prime Day will begin at the start of Premiere Day. Simply click “Save” and then “Add Products.”
- Use the Discount share spreadsheet to share a lot of SKUs at once or use the Add product details page to enter information about up to 30 SKUs at once, including the SKU, discount type, Prime discount, and minimum price. Simply click “Submit Products.” These items will be checked to see if they qualify for Prime Exclusive Discounts.
- You can see on the Review page if a product is prepared to be sent or not. In addition, you’ll get an email with the state of each product you upload validation. After clicking “Submit,” the deal will be set up.
- Within a Prime Exclusive Discount, you can include no more than 100 SKUs. You can edit the discount details for the product and republish it if your discount doesn’t meet the requirements.
- Offering a Prime Exclusive Discount is free of charge other than during big sales. If the normal price of a participating product changes, the discount price will change automatically by the amount or percentage you choose for the Prime Exclusive Discount.
- The discount will not be applied if this leads to a price lower than your minimum reduced price. Ordinary discounts or coupons will be merged with Prime Exclusive Discounts, so remember your other discounts when planning your discounts.
Examples include:
- For instance, if a product is originally priced at $50, an Amazon FBA seller can set a Prime-exclusive discount of 15%, reducing the price to $42.50 for Prime members. This discount will appear prominently in the product listing images with a tag indicating it’s for Prime members only, which creates an incentive for non-members to join Prime and gives current members a reason to choose your product over others.
- Another example could involve running a Prime Day exclusive discount where sellers slash their prices significantly, such as offering a 30% discount for a best-selling item. Prime Day attracts millions of shoppers, so a product that’s priced at $100 could be offered for $70 during the event, drawing in Prime members looking for substantial savings. These types of discounts not only help increase sales but can also enhance brand visibility by ranking higher in Amazon’s search results and being featured in promotional emails and banners.
Read More: How to Compete Against Big Brands on Amazon
Order Inventory
Ship your Prime Big Deal Days items as soon as possible if you haven’t already. Amazon says that you need to get your stock to fulfillment centers by September 13 to make sure that your goods are ready for the fall deal event with a Prime badge.
Before you buy too much inventory through Amazon, make sure you know how much space they allow. With the new limits on capacity, sellers can now plan ahead up to three months for how much goods they will need.
If your Amazon inventory limits are low right now, work on raising your sell-through rate and getting rid of your extra stock. These are two things that have a big impact on your inventory limits.
Optimize Your Listings
Before a big sale, Amazon FBA sellers should also be sure to optimize their listings. Even though shoppers today care about discounts, your product offering needs to be as appealing as it can be to get those sales.
Improve your Amazon ads by following these steps:
- If you want to make sure your listing images are up-to-date and interesting, check the title, bullet points, and descriptions.
- Use Amazon’s split-testing tool to get the most out of your brand-registered listing if you want to increase the number of sales.
Create FBM Offers
- Two different ways of fulfilling orders can be offered by Amazon FBA sellers under the same ASIN. On Seller Central’s “Add Products” page, add an FBM choice.
- Type in the ASIN number.
- “Sell this item” to begin.
- Sort the FBM deal by entering a new SKU. The way of fulfillment is “I will ship this item myself.”
Improve Your Marketing
Start now to attract a wider audience with amazing discounts during the sale. Marketing tips:
- Evaluate your PPC efforts. To boost your organic ranking, bid more for your product’s essential keywords.
- Ads off Amazon. Sell more by attracting outsiders. Amazon Attribution tracks off-Amazon external traffic and conversions, whereas Facebook and Google advertisements offer advanced targeting.
- Utilize social networks. Promote your Prime Day deals on Facebook, Instagram, YouTube, and TikTok to attract consumers who are increasingly interested in finding things.
Amazon Lightning Deals
Your goods could be displayed on the Amazon Deals page or the Prime Day page with Lightning Deals if you apply. Take advantage of these short-term deals before they expire or until your stock runs out. As a result of the sense of urgency that lightning deals cause, you may temporarily make more sales.
Additionally, if you want to run a Lightning Deal along with a Prime Exclusive price, your price will be taken away two hours before the Lightning Deal starts. After the Lightning Deal ends, the price might not show up for another hour.
Find Lightning Deals in Seller Central’s Advertising menu to check if your goods are eligible. If so, you can pick any eligible product and add information about the deal you want to put on display. This comprises both the lowered price and the quantity of items you are ready to sell at that price.
You can see your product on sale during upcoming events like Black Friday or Prime Day by going to the Deals page in Seller Central. You can see which events are currently taking deal submissions there.
Examples include:
- Consider a seller offering Bluetooth headphones priced at $80. During an Amazon Lightning Deal, the seller discounts the product to $55 for four hours. The product is prominently displayed on the “Today’s Deals” page, and within the first hour, 70% of the stock is already sold. Due to the deal’s high visibility, traffic to the product page increases, resulting in a boost in both sales and product rankings. Even after the deal ends, the product continues to experience elevated sales due to its improved ranking and increased reviews generated during the promotion.
- In another example, a clothing retailer might offer a seasonal item like winter coats at a discounted price as part of a Lightning Deal. The coats, originally priced at $150, are marked down to $100 for six hours. The deal not only helps clear out inventory at the end of the season but also attracts a significant number of new customers who may not have otherwise considered the product.
Challenges of Amazon Lightning Deals
While there are many benefits to having a Lightning Deal, one must also consider that it comes with challenges. A major challenge is cost. It does cost money to run a Lightning Deal. Fees charged against your account vary based on the season and the category of the product.
- These fees can be much higher during peak shopping times, such as Prime Day or Black Friday. Besides, offering a deep discount for a limited period can reduce profit margins.
- Another challenge is making sure you have enough stock to meet the demand for your product. If your product is especially hot, then it may very well sell out much faster than you would like, thus you’re losing potential sales.
- Of course, another factor is overstocking the product and possibly not selling it all once the deal has ended. To have a successful Lightning Deal, you need to balance inventory with demand.
Amazon Lightning Deals vs. Regular Discounts
While regular discounts and Amazon Lightning Deals offer price reductions, the aspect that differentiates them is the urgency created between the two. Regular discounts can be offered over a longer period, whereby customers can think their purchase over.
However, a Lightning Deal capitalizes on customers to make impulse buys by setting up a small window when the item is available at the deal price. Often, when a product is in short supply or will only be available for a short time, buyers make quicker decisions.
Second, Lightning Deals are more visible since they are prominently displayed on the deal pages. Regular discounts, on the other hand, rely on shoppers finding your product through search or other marketing efforts.
Amazon Social Media Promo Codes
Want to make your promotion more specific? With social media marketing codes, you can give a discount on certain items. With influencer marketing material and social media, you can give customers the codes.
After making your social media promo code, you’ll be given a unique URL for each promotion. This URL will take you to a marketing page that shows the details of the promotion for eligible goods. People can use the unique URL to add items to their cart, and your discount will be applied immediately when they check out.
Discount codes for social media can be applied for up to 30 days. The discount has to be at least 5% off the current price of the item and can’t be more than 80% off.
Right now, only Amazon FBA sellers in the US marketplace who are approved in the Amazon Brand Registry or Professional sellers with at least 80% positive seller feedback and 20 or more seller feedback ratings can use the social media promo codes tool.
Examples include:
- For instance, a fashion brand might create a 25% off promo code for their new line of summer dresses and post it on Instagram, saying, “Summer just got better! Use the code ‘SUMMER25’ for 25% off our latest collection on Amazon. Hurry, offer ends soon!” This not only creates excitement but also encourages followers to quickly act and make a purchase.
- Similarly, a tech seller could offer a 10% discount on Bluetooth speakers on Facebook, posting something like, “Upgrade your sound! Use code ‘SPEAKER10’ at checkout on Amazon for 10% off our best-selling Bluetooth speakers, available for a limited time.”
These promo codes are an effective way to engage social media audiences, create a sense of exclusivity, and directly link potential buyers to Amazon. Tracking the usage of these codes also helps sellers assess the impact of their social media campaigns.
Using Amazon Ads to Highlight Your Deals
Amazon Ads allow sellers to target specific demographics, interests, and shopping behaviors, ensuring your promotions reach the right audience. The flexibility to control ad budgets and monitor campaign performance gives Amazon FBA sellers the tools they need to maximize their return on investment.
With the right strategy, Amazon Ads can help highlight deals and increase brand awareness simultaneously.
Types of Amazon Ads to Promote Deals
There are several types of Amazon Ads that sellers can leverage to promote deals effectively. Each ad type serves a different purpose and targets customers at various stages of the buying journey. Here are some key types of Amazon Ads and how you can use them to highlight your deals.
Read More: What Are Persuasion Lessons of Amazon’s Upsell Strategy
Sponsored Products Ads
Sponsored product ads are one of the most popular forms of Amazon advertising. These ads appear within search results or on product detail pages, featuring specific products that align with a user’s search query.
When you run a deal or promotion, such as a discount or Lightning Deal, using Sponsored product ads helps place your product at the top of search results, where it’s most likely to be noticed.
- For example, if you’re offering 20% off on kitchen blenders during Prime Day, you can use Sponsored product ads to ensure your blender is shown to users searching for kitchen appliances. This visibility, coupled with the promotion, can significantly increase the chances of a purchase. The ads are cost-per-click (CPC), meaning you only pay when someone clicks on your ad, making them a cost-effective way to promote deals.
Sponsored Brands Ads
Sponsored brand ads are ideal for promoting multiple products simultaneously or for building brand awareness. These ads are banner-style and appear at the top of search results, prominently displaying your brand logo and a selection of products.
When running a promotion across several products, Sponsored Brands Ads allow you to showcase your deals collectively.
- Imagine you are a skincare brand offering discounts on moisturizers, serums, and face masks. A Sponsored Brands Ad can feature your logo and display all three products, making it clear to shoppers that your entire skincare line is on sale. This strategy not only highlights individual product deals but also helps strengthen your brand identity. By clicking on the ad, users are directed to a landing page where all your discounted items are listed, further improving their chances of purchasing.
Sponsored Display Ads
Sponsored Display Ads target customers both on and off Amazon. They appear on product detail pages and external websites and are useful for retargeting potential customers who have previously viewed your product or similar items.
These ads are particularly effective when promoting deals, as they remind shoppers of products they may have considered but haven’t yet purchased.
- For instance, if a customer viewed your yoga mat but didn’t complete the purchase, and you’re now offering a 15% discount, a Sponsored Display Ad can show them that the product is on sale. This ad may appear while they’re browsing other websites or on Amazon’s product pages, encouraging them to return and take advantage of the deal. Sponsored Display Ads help you maintain visibility and remind potential buyers of your promotions even after they’ve left your product page.
The Role of Amazon Analytics in Optimizing Your Deals
Amazon’s Brand Analytics will enable you to optimize your deals by giving valuable insights into customer behaviour, ad performance, and sales data.
The Amazon FBA sellers will be able to make informed decisions based on advanced analytics tools developed by Amazon, enhance the visibility of their products, and maximize the effectiveness of their deals.
For example, if a seller is running a deal on a very popular kitchen appliance but realizes that Amazon CTR is high and conversion is low, it is Amazon Analytics that can help pinpoint the problems.
The seller may notice through customer feedback and thorough analytics that the price of the product has remained higher compared to competitors, even after the discount. Having this information at your fingertips, you can correct the pricing strategy or run targeted ads with a different audience segment.
Consequently, analytics will show what keywords drive more traffic to your promoted products. A vendor of fitness trackers utilizing Sponsored Products Ads will see higher conversions for terms like “waterproof fitness tracker” than “fitness watch”.
- They can then take that information to optimize future deals by focusing on high-performing keywords and adjusting bids on low performers. Another important function Amazon Analytics performs is tracking in real-time how a vendor’s ads are performing to help adjust ad spending in targeting better-performing demographics.
- Using this information, sellers can fine-tune their campaigns and make sure that their deals reach the most relevant audience. Ultimately, the aim is to improve sales and profitability.
How to Handle Returns and Refunds for Amazon Deals
Return and refund of an Amazon deal should be handled clearly and systematically to ensure the customer is satisfied but without inducing potential losses. Understand Amazon’s policies, to begin with, where most returns are accepted within 30 days of purchase.
- For example, a customer purchases a product under a Lightning Deal and opens a return for it in that timeframe. The Amazon FBA seller needs to refund it, even though he sold the item at a lower price.
Upon opening a return, Amazon notifies the seller about this; often, the customer gets a prepaid return label. It’s assumed that as a seller you’ll be customer-friendly in this process.
Once the returned product has arrived, check for any damage or use, since through Amazon, a seller can charge a restocking fee for an item no longer in its original condition. If it is still in great condition, it should merit a full refund as soon as possible.
- For instance, about electronics, if there is a return of a smartwatch, ensure it is still on and undamaged before giving the customer a refund.
You could call Amazon Seller Support to dispute the claim or give a partial refund for a damaged product or one returned outside the policy period. You need to manage all these returns and refunds efficiently to retain a good seller rating, which is very important for survival on Amazon.
This will help you avoid negative feedback and ensure that any issue arising out of the deal on Amazon is amicably settled.
